Announcement
Aston Martin Aramco Cognizant Formula One® Team (AMF1 Team) announces Global Partnership with Wolfgang Puck, which will see signature dishes from the chef’s Michelin-starred restaurants feature on the menu at the team’s newly rebranded motorhome, The House.
A hallmark of Formula One is the desire to continually improve – and this applies to more than lap times alone. With a fierce ambition to change the game on and off the track, AMF1 Team is enhancing its trackside hospitality through a Global Partnership with renowned chef and restauranteur Wolfgang Puck.
Starting this weekend at the Monaco Grand Prix, and at every Grand Prix going forward across the season, guests will have the opportunity to sample signature dishes created by the celebrated Austrian-American chef and his executive team in the newly rebranded team motorhome, Aston Martin Aramco Cognizant Formula One® Team House. The Wolfgang Puck logo will also proudly be displayed on the AMR23 car this weekend and at Grands Prix located near one of Puck’s restaurants.
Puck’s career, which spans more than five decades, has seen him blaze a trail in the culinary world, and a partnership between AMF1 Team and Puck is a natural one as the team seeks to shake up the order off the track as well as on it. It will see two iconic brands with a rich heritage and steadfast commitment to innovation join forces to bring a bold and fresh perspective to F1 trackside hospitality, ultimately elevating the guest experience.
Like every other aspect of F1, hospitality is a strongly competitive area of operation. Chefs and the rest of the hospitality team are often the first to arrive and the last to leave, catering for everything from breakfast for the team to silver service evening dining for partners and guests. The operation is complex. The team will be working out of a temporary kitchen, with limited space and minimal equipment, making it no mean feat to exemplify the very best elements of a fine-dining establishment.
AMF1 Team Head Chef Phil Eagle has worked hand in hand with Puck’s Executive Chef Elliott Grover, to transfer Puck’s recipes and signature dishes from his Michelin-starred restaurants into the heart of the F1 paddock environment, both in terms of preparing the recipes but also sourcing the finest local ingredients.
A mouth-watering partnership
A hallmark of Formula One is the desire to continually improve – and this applies to more than lap times alone. With a fierce ambition to change the game on and off the track, AMF1 Team is enhancing its trackside hospitality through a Global Partnership with renowned chef and restauranteur Wolfgang Puck.
Puck honed his craft as a young chef in Monaco’s prestigious Hotel des Paris which overlooks Turn Three at the Circuit de Monaco, and this partnership represents an opportunity to step into a world that has long fascinated him. “I’m a big fan of F1 and the Aston Martin Aramco Cognizant Formula One® Team,” he said. “This partnership is hugely exciting and will see us combine great food with a great racing team and an iconic brand. It’s going to be a lot of fun.”
“I am delighted that we can add Wolfgang’s signature dishes to Aston Martin’s dining experience in the Formula One paddock,” said AMF1 Team Executive Chairman Lawrence Stroll. “Our mission is to constantly elevate the experience of our guests and this collaboration, with one of the world’s finest restaurateurs, is another demonstration of our limitless ambitions on and off the racetrack.”
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