Just sticking the word New in front of something shouldn’t be *that* huge of a deal. But that’s what Coke did in 1985 when they realized they’d been losing market share and needed a little pick-me-up. Well, that and they changed the formula to try and match what Pepsi was doing.
To say it was a failure is a complete understatement. It was a massive flop and actually made fans of the brand actively mad that they would even bother messing with a good thing.
It faced such vitriol from nearly ever market segment with a flooding of complaints that the brand was in a tailspin. Pepsi even used the dissatisfaction for their own counter-campaign.
Three months later, New Coke was no more.