The products include Rice Pudding and Classic Custard, which are arriving at participating locations across the UK starting at the later end of this month. Both products will come in 400-gram tins priced at 95p each, which positions them well for the increasing number of value-conscious shoppers. The brand will be promoting the new dessert with a series of internal and external communications, POS graphics and more.
Brand Manager for Grocery Luna Chu spoke on the new additions to the ambient dessert range saying, “We are very excited to launch our new own label tinned rice pudding and custard. These products are creamy and indulgent, and we expect them to quickly become customer favourites.”
Read More: Private Label Dessert Products