This is the best type of spamming.
The canned meat brand Spam has announced it’s partnering with the humanitarian organization Convoy of Hope to send food to Hawaiian residents who have been affected by the deadly wildfires ravaging the state.
“We’ve been at a loss for words seeing the devastation that is happening on Maui,” the brand wrote in a Facebook post on Aug. 10.
“To our ‘ohana on Maui, we see you and love you. We’ve been working with our trusted partners on how we can help,” the post continued. “We will continue to stay connected with our partners on the islands and ask all of our fans to continue to surround Maui with support and love.”
“They are our Ohana. They are truly our family, our friends, they bring the Spam Brand to life,” Jennesa Kinscher, senior brand manager for Hormel Foods, told ABC affiliate, KAAL.
“Now is our time to let our Ohana know that we see them, we love them, we’re supporting them,” Kinscher continued. “We need to come together for Maui. It’s going to take years for them to rebuild.”
According to the Spam website, the Hawaiian staple became popular there in World War II when it was served to GIs and was “adopted into local culture” by the end of the war.
Ethan Forhetz, a national spokesperson for Convoy of Hope, told KAAL that they are hoping to give some hope to the wildfire victims.
“What we’re giving them is hope [that] they can make it through this catastrophe that they’re currently living through,” he explained.
“Food is something that we all need on a daily basis, as they supply that to us, especially food that will last and it doesn’t have to be refrigerated, that’s key in responding to these types of disasters,” he added.
The Post has contacted Hormel Foods and Convoy of Hope for comment.
The Maui wildfires are the deadliest in the US in more than a century. More than 100 people have been confirmed dead in the blaze, with thousands of people unaccounted for and over 2,200 structures destroyed.